See Different

The Canadian Centre for Diversity

Print/Case for Support

The Canadian Centre for Diversity wanted Canadians to see beyond the stereotypes of race, ethnicity, gender, and ability. When the charity embarked on a $10 million fundraising campaign to support its programs, in which Christian, Muslim and Jewish teens spend a day finding areas of commonality rather than differences, the creative approach was simple: Just for a moment, put yourself in someone else’s shoes. Because you just might see different.