who we are.
Janice Nathanson, PhD
President and CEO
A trailblazer in social issue communications, Janice Nathanson is not only an award-winning architect of some of Canada’s most compelling social change campaigns. She is rewriting the way communications is being thought about within charitable and public institutions – how it functions, how it’s structured, and how it’s understood.
A classically trained strategist with a doctorate in Communications and Cultural Studies, Janice has been both consultant and client, practitioner and academic. In the 1990s, she headed Manifest Communications, Canada’s pre-eminent social marketing agency. Over the next two decades, she’s developed strategies, brands and behavior change campaigns for some of the country’s leading universities, hospitals, and social justice organizations. She’s also headed communications for major institutions while rebuilding their departments.
And throughout, she has written, lectured, and taught extensively on the framing and communication of social issues and social movements.
Dale Clark
Creative Director, Orangecap Visual Thinking
Perhaps the most remarkable thing about Dale Clark is the range of his talent – rare in a business that is structured around narrow areas of expertise. Dale is a creative director who writes and art directs. He is an art director who designs and produces. He is adept in media that span print, electronic and digital. And no creative director in Canada has created more social change communications than he.
Dale started his career in typography, creating the fonts that today are commonplace. He then went on to head the studio at J. Walter Thompson. From there he opened his own design firm, Surph, which served clients across sectors. It was when he began working in social advertising that he created some of his most powerful work.
Today, Dale is president of Orangecap, a remarkably agile creative shop that develops identities, packaging and campaigns to propel change around the issues that matter most.