Rocking Chair
Providence Centre*
Providence Centre didn’t just want to be a long-term care residence. Rather, it wanted to radically change the way that society sees seniors, and cares for them. Its communication had to be as provocative as its agenda. Thanks to a single ad campaign with huge impact, government ministers, heads of hospitals and policymakers took notice. Providence Centre became an authority and go-to expert on seniors care and rehabilitation.**
*Today known as Providence Healthcare
**Developed while at Manifest Communications